Advanced Certified Birkman Consultant

What are your Superpowers?What do you Need to be
at your best?
The Birkman gives us the answers.

I’ve spent twenty years helping executives, couples, and teams read the patterns under their behavior. These patterns explain who you are, where you need support, and how to move you out of stress and back to solid ground. Understanding them is essential.

Book an intro call30 minutes, free, on Zoom
Jennifer Primrose

What people see isn’t what you need.

There’s how you come across, and there’s what’s actually going on inside you. For most people those are two different things, and that gap does quiet damage: the boss who reads your care as slowness, the spouse who reads your quiet as distance, the team that never sees you’re running on empty until you snap.

The people who matter are guessing at what you need, and most of them are guessing wrong. The Birkman puts your wiring on paper and gives you the words to explain yourself, clearly, without apology.

For years, I thought I needed to fix parts of myself. Jen showed me that many of those traits weren't flaws. They were needs I had never learned to recognize or communicate.
S. Spears, MBA Student, University of Texas at Austin

Who I work with

Executives & leaders

You set the weather for everyone under you. We look at how you actually operate, what you need that you’re not getting, and what happens to your team when you’re running on empty.

Professionals in transition

New role, career change, or the quiet suspicion you’re in the wrong seat. We figure out what the right seat looks like before you take another wrong one.

Couples & families

The same argument, on a loop, for years. Usually it’s two different sets of needs colliding in the dark. Seeing both on paper changes the conversation.

Teams

Sessions that explain why the group grinds where it grinds. People stop taking each other’s differences personally and start using them to build a stronger team.

Trusted by leaders at

  • Dell
  • Apple
  • HP
  • IBM
  • Sonos
  • Cirrus Logic
  • Semtech
  • GSD&M
  • City of Austin

How it works

  1. 01

    Take the Birkman

    A 298-question online assessment, about 40 minutes from home. It measures what other tests miss: not just how you behave, but what you need underneath, and what happens to you when you don’t get it.

  2. 02

    We talk

    A feedback session where your results get translated into plain language. This is where the “oh, that’s why” moments live.

  3. 03

    You get a plan

    Reports built for your exact situation, and coaching if you want a partner for what comes next.

Ways to work together

The Guides

$375

Signature assessment, plus three Primrose Guides built from it: your Playbook, your Superpowers, and one Work or Family guide of your choice.

Birkman releases the full report only after a live feedback session. At this level I hold the report itself and use it to build your Guides. No feedback session here, and that’s by design: taste the work, and if the Guides answer your questions, stop there, happily.

Signature

$625

Everything in The Guides, plus your full Signature Report and a 60-minute private feedback session to walk through it together.

Deep Dive

$750

Deep Dive assessment, Signature Report, and five Guides (Stress Profile and Right Fit join the three). A 90-minute consultation covers your patterns, needs, stress behavior, and career and leadership implications.

Private Intensive

$875

The Deep Dive’s assessment, report, and five Guides, with a two-hour consultation: enough time to work your actual life and work situation instead of racing through a report.

The Library

$995

The Private Intensive, plus the entire Guide library, yours to keep. And for the next twelve months, every new Guide we publish lands on your shelf the day it arrives.

The pricing is simple math: every level is The Guides plus my consulting time at $250 an hour. Start small. If you want to go deeper later, you pay only the difference, never twice for the assessment. Not sure which fits? That’s what the intro call is for.

Jen helped us stop assigning bad motives to each other. We weren't dealing with a lack of commitment. We were responding to pressure in completely different ways.
T. Johnson, Engineer

About Jennifer

I’ve been doing Birkman work for twenty years, across a practice of more than two thousand clients. Before that I was a VP of Marketing, which taught me what pressure at the top actually feels like, and how little of it shows.

I’m an Advanced Certified Birkman Consultant with a master’s in educational technology from Pepperdine and a business degree from UT Austin. I live in San Miguel de Allende, Mexico, and work with clients everywhere by Zoom.

What keeps me at this after two decades: the moment a person sees their own pattern clearly for the first time. It never gets old.

I did my Birkman report before, but Jen made it feel like it had been written in a language I could finally understand. The Guides really helped me learn about applying the Birkman.
C. Coleman, VP of Human Resources

The reports my clients use live at Primrose Guides, my report platform built on two decades of Birkman practice.

Start with a conversation

Thirty minutes, free, on Zoom. We’ll talk about what’s going on and whether this work fits. No pitch.

Book your intro call